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Visit Ladonia – Official Posting Policy

Effective Date: 11/14/25
Purpose: To guide all content decisions for Visit Ladonia’s website and social platforms in order to maintain a clear brand identity, promote local assets, and support sustainable economic development.

1. Mission Alignment

All content published through Visit Ladonia must support one or more of the following goals:

  1. Promote tourism to Ladonia, Texas
    Highlight attractions, events, history, amenities, outdoor activities, and unique local culture.
  2. Increase community pride and engagement
    Inform residents about what’s happening locally to strengthen connection and participation.
  3. Enhance Ladonia’s visibility within the region
    Position Ladonia as an emerging destination and a desirable place to visit, invest, or relocate.

Content that does not advance at least one of these goals should not be posted.

2. Geographic Priorities

Content should follow this order of priority:

Tier 1 – Ladonia (Primary Focus | 75–80% of content)

✔ Ladonia events, activities, businesses, parks, history
✔ City, Chamber, library, school, and community group announcements
✔ Ladonia-adjacent outdoor recreation (e.g., trails, Lake Ralph Hall access)
✔ Ladonia news related to tourism, growth, or community development

Tier 2 – Greater Ladonia Area (Secondary | 10–15%)

Areas within a ~10–15 minute drive that residents or visitors naturally consider part of the Ladonia experience.
Examples: Pecan Gap, Petty area, surrounding rural attractions or businesses.

✔ Only if relevant to visitors or enhances a Ladonia visit
✔ Must not overshadow Ladonia events

Tier 3 – Regional Events (Limited | 5–10%)

Fannin County or nearby towns (e.g., Bonham, Wolfe City, Honey Grove, Commerce).

Regional posts must meet all of the following criteria:

  • A major event with broad interest (festivals, concerts, parades, fairs)

  • No similar opportunity exists in Ladonia

  • Enhances the overall visitor experience

  • Complementary to Ladonia, not competitive

  • Ideally part of a partnership or reciprocal promotion

Examples of acceptable regional posts:
✔ County fairs
✔ Large concerts or festivals within the county
✔ Special seasonal events (Christmas, 4th of July, etc.)
✔ Major tourism draws or unique experiences
✔ Outdoor recreation opportunities connected to the region

Examples of non-acceptable regional posts:
✘ Weekly menus or small business promos from other towns
✘ Regular events unrelated to Ladonia’s offering
✘ Content that distracts from the Ladonia brand

3. Content Categories

To ensure a balanced and appealing feed, content can include:

A. Ladonia Events & Activities

  • Community events

  • City-sponsored events

  • Church, school, or nonprofit activities

  • Seasonal celebrations

  • Farmers markets or pop-ups

B. Ladonia Business Highlights

  • Spotlights

  • New business announcements

  • Dining or shopping features

  • Owner interviews or photo features

  • Visitor-friendly services

C. Nature & Outdoor Recreation

  • Grasslands, trails, parks

  • Fishing, hiking, camping

  • Photos, visitor tips, best views

D. History & Culture

  • Historic buildings

  • Pioneer stories

  • Interesting facts or landmarks

  • Ladonia Museum features

E. “Evergreen” Tourism Content

  • Why visit

  • Day-trip or weekend itineraries

  • Suggested activities

  • Local photo features

  • Scenic or inspirational posts

F. Regional Supports (Limited)

  • Major county events

  • Regional tourism ties

  • Partner highlights

4. Posting Restrictions

The following types of content should not be posted:

  • Political content or endorsements

  • Personal announcements (non-public events, fundraisers not tied to tourism/community)

  • Controversial issues

  • Crime or emergency updates unless directly affecting visitor access

  • Routine content from nearby towns (daily menus, small events, local promos)

  • Anything that shifts the focus away from Ladonia

5. Partner Promotion Guidelines

Visit Ladonia may share content from:

  • Ladonia Chamber of Commerce

  • City of Ladonia

  • Fannin County tourism entities

  • Lake Ralph Hall project partners

  • Local nonprofits, churches, schools

  • Select regional partners (reciprocal preferred)

When sharing regional content:

  • Include a Ladonia-centric framing (e.g., “Make it part of your weekend in the Ladonia area…”)

  • Maintain the Ladonia brand tone and style

6. Posting Frequency

General recommended pace:

  • Facebook: 4–6 posts per week

  • Instagram: 3–5 posts per week

  • TikTok (Optional): 1–2 posts per week

  • Website Updates: As needed (events, business listings, news)

Ratio:

  • 4 posts Ladonia

  • 1 post local area

  • 1 post regional (only as warranted)

If no suitable Ladonia content is available, use:

  • Evergreen tourism content

  • Historical features

  • Nature photos

  • Business spotlights

  • User-generated content (with permission)

Never over-fill gaps with unrelated regional posts.

7. Brand Voice & Tone

  • Positive

  • Friendly

  • Welcoming

  • Curious

  • Community-centered

  • Proud of Ladonia’s character, heritage, and future

Avoid:

  • Negativity

  • Comparisons that put other towns down

  • Overhyping or inauthentic claims

8. Review & Approval Process (Optional Addition)

If multiple people manage the accounts:

  • Tier 1 content: No approval needed

  • Tier 2 content: Coordinator approval recommended

  • Tier 3 content: Approval required

9. Updates to Policy

This policy should be reviewed annually or as the town’s tourism offerings grow, especially after the development of Lake Ralph Hall’s recreational facilities and any new business openings.